Wangaratta is located on the banks of the junction of the Ovens and King Rivers, and is regarded as the gateway to the Victorian Alps and High Country, the King Valley/Milawa Gourmet Good & Wine districts, the Beechworth historical precinct, the Falls Creek, Mt Hotham, Mt Buffalo ski fields and the tourist attractions of Bright, Mount Beauty & Harrietville.

Wangaratta is indeed the focal point of the region and the service town for the North East’s gourmet food, wine, forestry, tourist and recreational industries.